Industry Focus: Consumer Packaged Goods

In today’s competitive business environment, marketers seek to maximize the benefit received from each promotional dollar spent. Although most are trying to rely less on instinct and more on the massive quantities of data they gather and purchase, making sense out of all that information is difficult at best. Business Intelligence (BI) systems that can integrate data sources, consolidate information, and sort out what is important to the user, can offer a competitive advantage. Accurate, timely information allows a company to better predict future changes in the marketplace and develop proactive strategies.

ACG understands the issues facing CPG (Consumer Packaged Goods) companies, and knows how to address them. ACG has designed and implemented highly complex Business Intelligence systems for its many CPG industry clients, encompassing:

• Promotion Planning and Analysis
• Cost Analysis and Planning
• Category Management
• Sales and Marketing Analysis
• Sales Response Analysis