In the past just having a CRM system was a competitive advantage. Today, times have changed and everyone has jumped on the CRM bandwagon. Having a CRM strategy is a necessity just to keep up, not ahead. Companies must adopt a broader vision, one that brings together sales automation, marketing, operations, business culture, and analytical functions into one integrated system. A truly useful CRM application must be integrated with several other initiatives throughout your corporation to add value.

If you've done any serious investigation of CRM products, you already know the truth. One size does not fit all. All corporate systems evolve over time and include many unique business practices. Trying to make use of a canned CRM package ignores your company's approach to doing business and fails to leverage the value of experience. Fitting a square peg into a round hole has never proven effective. Customization is the answer. Unfortunately, many times this realization comes too late and attempts at customizing your software are incomplete. The end result is an expensive Calendar and Notes application that does not take your company's experience into account and provides no real added value.

ACG can help you navigate these difficult waters with our team of experienced consultants who have worked on some of the largest CRM implementations in the country with extraordinary success. With a proven methodology, our management team will uncover the uniqueness of your business and document its business rules and the interaction between all your corporate systems. With a technical team experienced in all the latest technologies, ACG will implement the appropriate solution on the proper platform to take advantage of the way you do business, not the way everyone else does. Our goal is to help you implement a unique solution that captures your corporate spirit while recapturing that strategic advantage.