
Trade Dimensions markets TDLinx, the universal numbering system for
stores and accounts. This easily-implemented solution allows a CPG manufacturer
to organize and manage an internal customer master file, integrate customer
data with Spectra, scanner, promotional and marketing information, plan
and execute merchandising and promotional activity, and then evaluate business
results within any frame of reference.
As part of the TDLinx Network, ACG has designed and implemented systems
based on Trade Dimension's TDLinx codes. These systems provide the basis
for all types of applications including Scanner Research, Promotion Planning
and Analysis, Category Management, In-Store Media, and Couponing. They
allow customer master files to be managed providing an industry standard
view of customers the way they view themselves. Shipment data can be mapped
to consumption data taking into consideration warehouse/distribution center
to ship-to factoring by product category. This gives ACG customers a handle
on their products in the marketplace in order to better manage business
drivers such as inventory levels and forward buying activity.
Related Links
ACG Partners with Trade Dimensions to Build Analytical
Applications For the Consumer Packaged Goods Industry
ACG/Trade Dimensions Press Release
|